The third edition of KEY – The Energy Transition Expo took place at the Rimini Expo Centre from 5 to 7 March 2025, establishing itself as one of the most relevant European events dedicated to technologies and solutions for energy efficiency and renewable energy. The event, which brings together experts, companies and innovators from all over the world, aims to explore the challenges and opportunities of a sustainable future.
Energy efficiency is at the centre of the global debate, considered essential to reduce environmental impact and promote sustainable use of resources. At a time when climate policies are accelerating, KEY 2025 stands as a catalyst for change, offering a platform to discuss and develop effective strategies. This event highlights the importance of energy efficiency and promotes it as a fundamental pillar for a more sustainable future.
Record numbers for KEY 2025
The 2025 edition of KEY – The Energy Transition Expo recorded record numbers, confirming its growing impact on the global energy sector. With a 20% increase compared to 2024, the total attendance reached unprecedented figures. International presence marked an increase of 40%, underlining the global appeal of the event and its relevance in the dialogue on energy transition.
Over 1,000 exhibitors participated, of which more than 30% came from abroad, demonstrating a variety and diversity of solutions presented. In addition, 350 hosted buyers and delegations from over 50 countries enriched the event. The Rimini exhibition center hosted the expo on 90,000 m² of space, divided into 20 pavilions.
With more than 160 events, conferences and workshops, KEY 2025 demonstrated significant growth compared to previous editions. These figures not only reflect the success of the event, but also its ability to attract a diverse audience and strengthen its global presence.
KEY 2025 targets
The main objectives of KEY – The Energy Transition Expo 2025 were focused on accelerating the energy transition and promoting the development of renewable energy in Europe and worldwide. Here are the key points:
- Promoting Renewable Energy
KEY 2025 aimed to promote the spread of renewable sources such as solar, wind, green hydrogen and energy storage, highlighting the most advanced technologies and leading projects.
- Supporting decarbonisation
A central objective was to help companies and institutions reduce their carbon footprint through energy efficiency solutions, climate neutrality strategies and incentives for the electrification of consumption.
- Technological innovation and digitalisation
The event promoted the integration of new technologies, such as artificial intelligence and IoT, to optimise energy production, distribution and consumption.
- Development of sustainable infrastructure
Particular attention was paid to energy storage systems, smart grids and the integration of hydrogen as the energy vector of the future.
- Promoting collaboration between sectors
KEY 2025 encouraged partnerships between companies, startups, institutions and universities to accelerate research and development in the field of renewable energy.
- Training and Green Jobs
Through the Green Jobs & Skills program, the event offered training and networking opportunities for professionals and young talents, supporting the growth of employment in the energy transition sector.
- Focus on Electric Mobility and Sustainable Cities
The event dedicated an area to e-mobility, zero-emission transport and sustainable urban transformation, with pilot projects for smart cities.
These objectives made KEY 2025 a strategic event for the growth of renewable energy and environmental sustainability.
KEY 2025 Exhibition Sectors
In the context of KEY 2025, the fair is divided into seven product areas, each of which plays a crucial role in the energy transition. These sectors offer platforms for innovation and dialogue, contributing to a more sustainable and inclusive energy transition.
SEC – Solar Expo & Conference: dedicates space to solar technologies, promoting discussions on solar energy as a primary renewable source.
WEM – Wind Expo for Med: focused on wind energy, exploring the opportunities of wind, especially in the Mediterranean region.
KSE – Key Storage Expo: highlights the importance of energy storage solutions to improve the efficiency of energy systems.
HYPE – Hydrogen Power Expo: explores the potential of hydrogen as an energy carrier, supported by advances in fuel cells.
EFFI – Energy Efficiency Expo: presents technologies and measures to reduce energy consumption, essential for greater efficiency.
EME – e-Mobility Expo: focuses on electric mobility, promoting electric vehicles and sustainable charging infrastructure.
Sustainable City: focuses on urban sustainability, promoting practices that support the development of green cities.
These sectors not only shape the path of the energy transition, but also create a dynamic ecosystem for innovation and collaboration between companies, investors and institutions.
Evolving Energy Policies
During the KEY 2025 event, several policies and regulations related to energy transition and climate change were addressed. The European Union is experiencing an acceleration of climate policies that aim to balance energy security with ambitious green transition goals. The European Green Deal remains central, setting the goal of climate neutrality by 2050. However, regulations need to be adapted to address emerging challenges and optimize advanced energy transition programs.
New regulations include incentives for low-carbon technologies, such as green hydrogen, which could revolutionize energy-intensive industries. Financial incentives are designed to attract investments in renewable energy, with a particular focus on solar, wind and innovative technologies such as small modular reactors (SMRs). In addition, the Climate Finance Roadmap is seeking to close the climate finance gap, involving the private sector. These legislations include measures to facilitate the integration of sustainable technologies and incentivize companies to invest in clean energy projects. The event highlighted:
- Acceleration of energy and climate policies: the opportunities offered by the renewable energy and energy efficiency market were discussed, with a focus on the integration of European and national regulations.
- Institutional support: the participation of delegates and decision makers from over 50 countries, thanks to the support of the Ministry of Foreign Affairs and the ICE Agency, underlined the importance of a global approach.
- Innovative projects: programs such as Green Jobs & Skills were presented, aimed at promoting the meeting between companies and young talents, in line with the regulations on sustainable development
A significant example is the introduction of tax incentives for the installation of domestic solar panels. These economic benefits are designed to reduce initial costs and make solar energy more accessible to consumers. In addition, incentives were proposed for companies that develop energy storage technologies, essential for improving the stability of electricity networks.
These policies not only promote a sustainable energy transition, but also create opportunities for economic and employment growth, encouraging the adoption of green technologies on a large scale.
Innovation through Research and Development
At KEY 2025, technological innovations played a crucial role in shaping the future of the energy sector. One of the emerging trends is AI Autonomy, which envisions a future where artificial intelligence will operate autonomously, requiring a new relationship of trust between companies and consumers. This allows to fully exploit the capabilities of AI, improving efficiency and innovation.
Another significant innovation is The Binary Big Bang, a concept that represents a radical change in technological systems, driven by foundation models that improve natural language processing. This phenomenon is set to multiply digital output, accelerating innovation.
Among the innovative projects presented, SouthTown in Ann Arbor and Sunset Park Solar in Brooklyn stand out. SouthTown promotes democratic energy with off-grid systems, while Sunset Park Solar is an example of a community solar project that reduces greenhouse gas emissions. Both projects demonstrate the importance of innovation in achieving a sustainable energy transition.
Another notable technology is the rapidly growing European biomethane, which offers a sustainable alternative to fossil fuels. France, in particular, is emerging as a leader, and this development is helping to reduce carbon emissions and improve energy security.
In addition, the I-REC system is evolving, introducing new products and tracking systems that increase transparency and accountability in renewable energy sourcing.
Collaborations between companies and institutions were another pillar of the innovation showcased. Boston Medical Center’s Clean Power Prescription project, for example, demonstrated how partnerships can reduce low-income patients’ electricity bills while improving health outcomes. These initiatives highlight the importance of pooling resources and expertise to address the challenges of the energy transition.
In summary, the technologies on display at KEY 2025 improve energy efficiency and represent the future of the energy transition, offering integrated solutions that can be deployed globally.
KEY 2025 highlighted the challenges of the energy transition, including rising electricity demand and changing geopolitical dynamics. However, it also highlighted countless opportunities, such as the integration of digital technologies and innovative projects that promote sustainability. These elements demonstrate the need for creative solutions and strategic collaborations to address a greener energy future.
The next edition of KEY – The Energy Transition Expo is already scheduled! It will be held in Rimini from 4 to 6 March 2026. It will be another occasion to explore the innovations and opportunities related to the energy transition. With the success of previous editions, we can expect an even richer and more inspiring event.



